It's better to acquire it than to let Monster take it. Alani aligns much more with Celsius' brand image. It could be considered its most direct competitor, and they paid less than what Keurig Dr ...

The article " Healthy Energy Drinks? Celsius Holdings Building Out the Space " first appeared on MarketBeat.

The brand is quickly becoming a household name—beaten out only by long-standing brands Red Bull and Monster. What might make Celsius so appealing to customers is its ever-growing portfolio of ...

Celsius is making the most of March Madness. The energy drink brand signed name, image, and likeness (NIL) agreements with one player from every single team in the men’s and women’s NCAA ...

They brand them healthy ... action-packed image, such as High Throttle, Reign, NOS, Bang, Predator, and Burn. Celsius has made its move to expand the healthy energy drink category with its ...

BOCA RATON, FLA. — Celsius Holding, Inc. is acquiring Alani Nutrition LLC, the owner of the Alani Nu brand, for approximately $1.8 billion. The Alani Nu brand includes applications like energy ...