Energy-drink maker Celsius is reaching beyond its core audience of athletes and other gym-goers in what it says is its ...

It's better to acquire it than to let Monster take it. Alani aligns much more with Celsius' brand image. It could be considered its most direct competitor, and they paid less than what Keurig Dr ...

Celsius' brand image is unique compared to Red Bull or Monster, as evidenced by the drink being popular among young women and Gen-Z. Energy drinks like Monster and Red Bull marketed themselves as ...

Celsius is making the most of March Madness. The energy drink brand signed name, image, and likeness (NIL) agreements with one player from every single team in the men’s and women’s NCAA ...