Why would an e-commerce company that brands itself as the fastest direct-to-consumer casket company in the U.S. start selling stuffed toys? The answer has to do with the Holy Grail of making sales.

Meet Mort. He’s a one-pound, plush casket with a smiley face and large round eyes. In his prior life, Mort was a mortician known for his sass, wisdom and charm. He is now the social media ...

Caskets, coffins, urns and … plush toys. Which is not like the others? None. Massachusetts company Titan Casket, which sells caskets online at an average price of $1,500, is all about funerals ...