Other rappers flood social media with promo. Carti doesn't. Somehow, he’s still winning. The numbers behind MUSIC prove why ...

Known for his elusive “king vamp” persona, Carti, real name Jordan Terell Carter, made the initial announcement of the album ...

Or the latest from Playboi Carti? Here are five new releases worth ... While Crush uses the pervading spooky aesthetic to brilliantly build tension, Radar just feels like an excuse to put Metro ...

By creating artificial scarcity through limited releases while maintaining consistent visual aesthetics, Carti has established a blueprint that challenges conventional album promotion timelines.

In the way that Gen Z has found a way to repurpose Y2K aesthetics, Carti has managed to reach into the past and create something that feels genuinely new.