In an exclusive interview with The Drum, the Danish beer maker outlines the ambition for its new sponsorship deal.

Danish brewing giant Carlsberg Group and UEFA have announced a new long-term partnership, making Carlsberg the Official Beer of UEFA National Team Competitions. The new partnership covers the major ...

Carlsberg has signed a new multi-year partnership deal with UEFA to become the Official Beer of UEFA National Team Football.

Carlsberg returns as UEFA national team football competitions global sponsor.

Sports Business - Carlsberg Group and UEFA have announced a long-term partnership deal making Carlsberg the Official Beer of ...

In a landmark move for both sports and branding, Carlsberg has forged a long-term partnership with the Union of European Football Associations (UEFA) to become the official beer sponsor. This ...

Carlsberg and UEFA have today announced a long-term partnership deal making Carlsberg the Official Beer of UEFA National Team ...

Carlsberg is the Official Beer of UEFA National Team Football, covering UEFA EURO 2028 with exclusive pouring rights and ...

Carlsberg has signed a new multi-year partnership deal with UEFA to become the Official Beer of UEFA National Team Football ...