The brand refresh saw Camel redrawing its iconic camel icon and reviewing its font. The brand also introducing an "Established 1974" underline along with "nut connoisseurs" on its new packaging.

The work is expected to create more ambient ways of communicating with consumers and improve cohesiveness in the Camel brand across global territories and markets outside the US. The branding ...

part of Reynolds American Inc., says women were “asking” for the new brand. “We’ve been forthright from the beginning,” spokesman David Howard says. “We launched Camel No. 9 for women ...

The specific details of the work are being kept guarded until an international launch in July, but JTI is thought to have produced revised brand guidelines for Camel, updating its visual language, ...