20, 1951. CBS will commemorate the anniversary by using its original Eye logo on its website and onscreen during primetime. “From the network to the corporation, the CBS Eye is an enduring asset ...

president and CEO Leslie Moonves. By Georg Szalai Global Business Editor NEW YORK – The CBS network is celebrating the 60th anniversary of its Eye logo on Thursday, with parent company CBS Corp.

One logo that has typified the endurance of that tradition is the CBS Eye, currently the focus of an exhibit touring the country, "Revolution of the Eye." The "Eye" was conceived at a time when ...

preserving its “eye” logo, for example, while adding some newer elements. A five-tone audio signature will be added as an accompaniment to the voiceover, “This is CBS,” along with ...