Jennifer Ginnetti will oversee Ruiz’s El Monterey burritos, which is one of the most ubiquitous frozen burrito brands in U.S.

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Plus, the rising prices of food-away-from home deterred some consumers from buying ready-to-eat meals from c-stores.

"These younger generations are the driving force behind the growth of c-store food sales," Farley said. "They prioritize convenience, speed and diverse food options, making them frequent c-store ...