How Brands Grow', by Australian academic Professor Byron Sharp, is one of the most influential marketing books of the past decade. Since its publication in 2010, it has been mentioned countless times ...

The ubiquitous Byron Sharp has sold over 50,000 copies of his book, How Brands Grow, however, this year's entrants demonstrate that many in the advertising and marketing industry refuse to adopt his ...

Best of 2024: First published in 2010, Byron Sharp’s seminal book, How Brands Grow has become a marketeer’s bible. In it, ...