Discover in this free report how content strategy is shifting to meet business goals, which channels and formats perform best today, and how marketing leaders are ... and trade journals have increased ...

Ruth Connor, who runs B2B Marketing’s Content Marketing Strategy Training said ... an emotional component to the campaign on top of the business objective. In a B2B Marketing podcast episode, key ...

With the digital landscape constantly evolving, content marketing ... they seek value, insights, and solutions that address their needs. So, how can your business craft a content strategy that ...

Here’s why authentic, strategic user-generated content outperforms polished corporate messaging. The post If your B2B content ...

How do B2B marketers plan to improve their influencer marketing strategies this year? Which influencer content types are delivering the best results? What challenges are marketers facing with their ...

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B2B marketing is not just about creating great content, but also about intelligently measuring its true impact on the business Content has become a cornerstone in B2B marketing strategies ...

Account-based marketing's promise of sales and marketing unity got lost in tools and tech. Here’s how to reclaim its ...

But simply producing content isn’t enough. The real impact comes from a well-executed B2B content marketing strategy that aligns with buyer needs, behaviors, and expectations. Our new guide, The ...

Account-based marketing remains a key part of B2B strategy, but it often struggles with the same recurring issues. These problems include too many buyers, messages that don’t match up, and ...