Burger King’s identity is getting a whopper of a refresh, with its first new logo in more than 20 years. Using colors inspired by its “real and delicious food,” the fast food chain unveiled ...

Burger King released a total branding ... He said the brand improved the proportions and font to make the classic design feel modern. The new logo is a modern version of the classic BK look ...

Burger King's identity is getting a whopper of a refresh, with its first new logo in more than 20 years. Using colors inspired by its "real and delicious food," the fast food chain unveiled ...

American fast-food restaurant Burger King has rebranded for the first time in 20 years with a revamped logo, packaging and uniforms designed by creative agency Jones Knowles Ritchie. Burger King ...

A branding expert and reporter explain what Burger King is trying to say with its new logo. Photo illustration: Ryan Trefes News moves fast, and there's not always time to untangle the complex ...

A branding expert and reporter explain what Burger King is trying to say with its new logo. Photo illustration: Ryan Trefes ...

Iffier still, both brands have a secondary logo — the thing you might stamp on burger wrappers — that’s black, round, and lists food items in a circle around the outside: Chipotle, of course ...

Or a University of Louisiana Ragin' Cajun Burger with logo. Both burgers are crafted with ... it must do more than make folks smile. "The novelty can only take Sonic so far," say Stephen Greyser ...