ASPEN, Colo.—Instagram didn't start out as Instagram. It started out as … Burbn. Kevin Systrom, the creativity researcher Keith Sawyer explains, was a fan of Kentucky whiskeys. So when he ...

Instagram co-founder Kevin Systrom (far right) killed off his first venture, Burbn, to focus instead on the part of the app that users flocked to. SAN FRANCISCO (CNNMoney) -- Go where the people ...

It's a bold move to build a social location app today, but Kevin Systorm doesn't care about that. My first impression to Burbn was a Facebook Connect button, which is a brilliant idea. Connect me ...

All products featured on WIRED are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission. Those highly stylized ...

For about the past six months or so, I’ve been using an app called Burbn. Despite being in stealth mode, the app attracted quite a bit of buzz as it was in the location space and built entirely ...

From what we can tell, right now, Burbn is just a one-man shop: Kevin Systrom , a former Googler. With the funding, you can probably expect that to change soon. TechCrunch Desktop Logo TechCrunch ...

Before selfies and influencers, Instagram was an app called Burbn, focused on whiskey lovers checking in at bars. But then, a brilliant pivot turned it into the world’s most famous photo-sharing ...

Burbn's creators realized that its users only seemed to care about one minor function of the app, its photo-sharing feature. So they tossed all the rest of it and renamed what was left Instagram.

ASPEN, Colo.—Instagram didn't start out as Instagram. It started out as … Burbn. Kevin Systrom, the creativity researcher Keith Sawyer explains, was a fan of Kentucky whiskeys. So when he ...