Every consumer is familiar with the concept of bundling and they like it. It is why McDonald's creates ready-to-order meals, insurance companies give discounts when you have home and auto policies ...

How can we properly prepare for reshoring while ensuring we're building tomorrow's manufacturing infrastructure today?

Point of care messaging offers unique advantages in pharmaceutical marketing and should be a high priority in brand strategy discussions ... be allocated across channels and beware of cryptic bundling ...

Pursuing a bundle pricing strategy allows you to increase your profit by giving customers a discount. Bundle pricing is built on the idea of consumer surplus. Every customer has a price that he is ...