There is only one team in the NBA that has never changed its logo. That team is the Chicago Bulls, and there's a good guess as to why that angry red cattle has stood the test of time. For starters ...

Much like the hidden arrow in the FedEx logo and the clever “31” dolloped in Baskin-Robbins’ signage, our own Chicago Bulls logo might contain its own secret message. If you turn the Bull ...

But a competing obituary gives credit for the Bulls’ logo to another designer: Ted Drake, who died in 2000. Both the Associated Press and the Chicago Tribune said he had created the Bulls logo ( ...

Each time he sees the Bulls logo, on the scoreboard at the Stadium or on a T-shirt in a shopping mall or even in Japan or Italy, Dean Wessel gets a big charge. He has felt that way for years ...