who have started a petition to bring back the old academic logo. Call it a bull brouhaha! USF students are not happy with the new school logo that’s already gone through a redesign and is now ...

TAMPA (WFLA) – The University of South Florida will be returning to its iconic ‘Bull U’ logo. This logo replaces the new logo USF introduced this past fall. A statement was sent to USF ...

Last fall, the university unveiled a new logo featuring a full-bodied, lime-green bull — the school mascot — on a dark-green background with "USF" spelled out in lime green. Some students and ...

USF makes changes to final logo after negative feedback, students and alumni still not impressed The University has decided to stop using the new Bulls logo, which many said was reminiscent of ...