As Shoptalk 2025 demonstrated, the future of retail hinges on building authentic, emotional connections with customers ...

Social media platforms have revolutionized how brands interact with their audiences. Unlike traditional marketing channels, ...

you could be missing out on a major business opportunity to get your customers interacting with your brand and build their brand loyalty. Whether you're late to the selfie party or in search of new ...

Brand love transcends the rudimentary preference for one brand over another. At its core, it embodies a consumer’s emotional ...

The power of brand has never been more important. From start-ups to market leaders, those that choose not to react, not to adapt, and not to prioritise brand loyalty, will be left behind – paving the ...

Marketers can't just pick one side in the loyalty or salience debate. Building salience and creating a brand positioning that drives affinity are both key to maximising marketing effectiveness. Josh ...

In today’s competitive market, businesses seek ways to connect with customers, build loyalty, and encourage repeat purchases.

Even in France and Italy, traditionally brand-loyal markets, private labels have made notable inroads ... Deep discounts weaken margins and do little to build lasting loyalty. Meanwhile, retailers are ...

Top public relations firms understand that the psychology of brand perception is essential for businesses looking to build ...