Bugatti In addition to the logo, Bugatti will also deploy its signature color, Bugatti Blue, for similar purposes. The company partnered with consultancy group Interbrand to install the new logo.

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Bugatti is getting a brand new look. This week, the French marque revealed plans for a daring rebrand, which is intended to prepare the company for projects outside the automotive realm. Though the ...

The centerpiece of the rebrand is new logo, a sleek cipher of its founder Ettore Bugatti’s initials. This logo is not expected to replace the red oval badge commonly installed on the grilles of ...

We recently saw British luxury automaker Aston Martin reveal its new logo for a new era, and now it's Bugatti's turn to reimagine its corporate identity. The Molsheim-based automaker says that "as ...

As with every Chiron, the Pur Sport Grand Prix uses the same quad-turbocharged W16 engine. Although, Bugatti hasn’t said if the output is changed from the standard 1,479 horsepower and 1,180 ...

Headlining its new corporate identity is a simplified “EB” logo – the initials of company founder Ettore Bugatti. However, the new logo won’t be used on its vehicles. Instead the new badge ...