However, Ritchie's attitude towards the brand appears to have softened, with the 53-year-old defending Bud Light during an appearance on the Ingraham Angle on Thursday. "We've got bigger targets ...

The fallout from Bud Light's promotion with transgender influencer ... Read next BI Tech Memo An icon in the shape of an angle pointing down.

Bud Light will buy back unsold ... Read next BI Tech Memo An icon in the shape of an angle pointing down.

Bud Light's woes appear to be far from over in the aftermath of the ad campaign with transgender activist and influence Dylan Mulvaney. Data shows sales for the iconic beer brand are dropping at a ...

Bud Light rolled out a new summer-themed ad in hopes of getting back into the good graces of beer drinkers, but the effort fell short for many Twitter users still smarting over the branding ...

"Sales cratered and sat there," an industry analyst said. When conservative activists set aflame boxes of Bud Light and urged a boycott in response to an endorsement from a trans influencer last ...

Bud Light said it will donate $200,000 to an LGBTQ+ nonprofit — the latest in a slew of mixed signals as the brand grapples with blowback over its ties to transgender influencer Dylan Mulvaney.

However, Adam said he "absolutely" thinks Americans will eventually put Bud Light’s ongoing scandal in the rearview mirror. "People have gotten over far bigger things that had much further ...

Bud Light launched its new campaign — “Easy to Drink. Easy to Enjoy” — at last year’s Super Bowl with a buzzy ad featuring actor Miles Teller and his wife Keleigh in hopes of reviving ...

It’s the end of an era for Bud Light: The beleaguered brand is no longer the most popular beer on tap at bars. Another Anheuser-Busch InBev beer, Michelob Ultra, has surpassed Bud Light in its ...