Segmentation is a key tool to help researchers make sense of a large and complex market, as well as efficiently target resources, and find those deeper insights that will inform brand strategy.

The segmentation methods of yesteryear (demographic, geographic, and psychographic) created a language about customers that was rooted in brand value—not personal value. Those rational and logical ...

Each customer is different from the next, so a single approach to dealing with different customers won’t work. With customer segmentation, your business can better understand every customer and ...

Behavioral segmentation looks at purchasing behavior, user status and brand loyalty. Each of these segments offers unique insights that can be leveraged to craft more targeted marketing strategies.

The digital media landscape is rapidly evolving, demanding brands adopt omnichannel programmatic advertising. Driven by ...

Introduction. Consumer segmentation is the foundation for marketing activities for a huge number of businesses. Whereas several approaches to segmentation have evolved over the last few decades ...

New segmentation categories will allow brands to become more precise and react to the individual and small-group level automatically and intelligently. Enter your email address to continue reading.

AI-driven customer segmentation: unlocking insights for effective marketing strategies With the advent of artificial intelligence, businesses can now take their customer understanding to new heights ...

Behavioral segmentation sorts customers by purchase history and how they interact with brands; psychographic segmentation is based on personality and interests. The Bottom Line .

Bucklin, Randolph E., Sunil Gupta, and Sangman Han. "A Brand's Eye View of Response Segmentation in Consumer Choice Behavior." Journal of Marketing Research (JMR) 32, no. 1 (February 1995): 66–74 ...

The Brand Auditors, a consulting firm serving mid-sized and enterprise-level organizations, has enhanced its Brand Audit Services with AI-powered customer segmentation.This new capability enables ...