The segmentation methods of yesteryear (demographic, geographic, and psychographic) created a language about customers that was rooted in brand value—not personal value. Those rational and logical ...

Segmentation is a key tool to help researchers make sense of a large and complex market, as well as efficiently target resources, and find those deeper insights that will inform brand strategy.

Behavioral segmentation looks at purchasing behavior, user status and brand loyalty. Each of these segments offers unique insights that can be leveraged to craft more targeted marketing strategies.

Behavioral segmentation sorts customers by purchase history and how they interact with brands; psychographic segmentation is based on personality and interests. The Bottom Line .

New segmentation categories will allow brands to become more precise and react to the individual and small-group level automatically and intelligently. Enter your email address to continue reading.

Brands can now instantly analyse, survey, and interact with consumer segments using AI-powered personas, real-time buyer ...

The Brand Auditors, a consulting firm serving mid-sized and enterprise-level organizations, has enhanced its Brand Audit Services with AI-powered customer segmentation.This new capability enables ...