The importance of segmentation In order to understand the market potential of a new Alzheimer's treatment, and develop a compelling brand, market researchers must take into account a wide range of ...

The segmentation methods of yesteryear (demographic, geographic, and psychographic) created a language about customers that was rooted in brand value—not personal value. Those rational and logical ...

Therein lies the evolution of social. Though different ways to approach segmentation exist, this post will focus on three levels of dissection from which a brand can gain huge insight in researching a ...

Market segmentation is widely practiced by marketing and research professionals in most industries. Most market research companies boast market segmentation as part of their ad hoc services and there ...

A seamless digital experience can make or break a brand, according to – Samantha McClure, director of marketing at Cro ...

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Tag Heuer is determined to continue to lead on several fronts in the watchmaking arena, including in developments in the field of ultra-fast mechanical chronographs; an innovative tourbillon watch ...