In the recent Forrester report called Navigate Your Brand To Resonance: Four Milestones To Brand Building, I outline a road map for CMOs with four clear stops, from salience to resonance ...

Advertisers should optimize their online video campaigns to produce a “ripple effect” and “resonance,” according to new ... Effect and Result in Lasting Brand Resonance ...

These initiatives mark a significant leap for Group Black, offering exclusive avenues for brand growth focusing on relevance, resonance, and reach, particularly within the Black and Hispanic sectors.