Rambourg created a brand pyramid to show how major brands range in accessibility from everyday luxuries like Starbucks to ultra-high-end luxury like Graff diamonds. This is the luxury power ...

Brands are the best way to show off wealth, and there is a flood of new millionaires around the world who like showing off. "The brands bought are actually more important than the level of money ...

The ‘Bottom of the Pyramid’ category comprises of brands that focus on continuous improvements in price performance, quality, technology, distribution to appeal to large section of audience.