Initiating the process with positioning ensures that your visual and brand identity will bring home ... around accounting department tribulations. Chart A Path To Deliver On Your Strategy Once ...

That’s why it is important to be strategic about positioning and make sure your brand appeals to the right audience. But how exactly do you position a brand? Where do you start? Let me try to ...

It’s human nature to reflexively categorize and sort the information we encounter in our daily lives. To influence the way prospective customers understand your brand, you must present it in a ...

It's easy to just go through the motions of a brand-positioning project and come out with an average, nondistinctive outcome everyone can feel good about. But why settle for less than great? I've had ...

In the third article in a 2025 Consumer Outlook series, experts offer insights on how brand positioning must evolve with shifting markets. To read the first article in the series, click here.

Many people have different interpretations about what brand positioning means. It’s one of those concepts that is hard to pin down, yet at the same time is so important to the success of your brand.

Traditionally, brand positioning played a crucial role in shaping every aspect of a product, from its features to how it was marketed to consumers. Companies spent considerable time and effort ...