That’s why it is important to be strategic about positioning and make sure your brand appeals to the right audience. But how exactly do you position a brand? Where do you start? Let me try to ...

It's a clear indication that the foundational, business-critical process of brand positioning was poorly conducted, inadequately communicated or fundamentally hollow. When it happens, it rarely ...

In the third article in a 2025 Consumer Outlook series, experts offer insights on how brand positioning must evolve with shifting markets. To read the first article in the series, click here.

Vodafone has unveiled “Together we can” as a new global brand positioning that “celebrates what the human spirit can achieve when combined with technology”. The British telecom company is looking to ...

This positioning is based on five strategic pillars: trust and reliability, care and closeness, transparency, energy ...

3, 2024 /PRNewswire/ -- e&, a leading global technology group, today unveiled its latest brand positioning, "Go for More," inviting audiences worldwide to discover its vast ecosystem of innovative ...

From telemedicine to Zoom meetings to who knows what is going on with the movie industry, two elements have never been more critical: customer insights and brand positioning. With such a radical ...

ZURICH--(BUSINESS WIRE)--ABB introduces new brand positioning “We help industries outrun – leaner and cleaner” underpinning the next phase of the company’s development as a leader in ...