A brand’s ability to forge meaningful connections often lies not in what a brand offers, but in how it resonates emotionally ...

The following discussion in the Lengyun Fashion Circle revolves around industry issues and summarized insights. These shared ideas are a collective reflection of industry wisdom and do not represent ...

or for positioning platforms that are the result of group compromise. It's lazy. It delegates the responsibility and pressure onto the design or creative team, making their job much more difficult. A ...

Startup founders often lack time but they should invest resources in identifying a winning brand position that will then drive all their strategic decisions.

Visit Belfast has officially unveiled its new food and drink brand position, designed to enhance the city’s vibrant gastronomic tourism offering to appeal to more visitors.