A brand name on its own can make you think. A sound on its own can make you feel. But when name and sonic signature are ...

echoing the brand's focus on setting the bar for consistency, excellence, and cutting-edge performance. This theme of motion was carried over into the name-based logo to form an arrow in the ...

Z arrow carry deep meanings, reflecting a company's heritage and vision. From Meta's infinity loop symbolizing limitless ...

graphic marks—as well as several extended design elements. When applied thoughtfully, and in the appropriate contexts, CU Boulder’s logos and design elements create a cohesive and impactful brand ...

head of brand design, Americas, at R/GA explains: “Defining a brand’s behavior is as essential as defining its logo. For Circle to Search, we treated them as one and the same, turning a ...

Deciding whether to register a trade mark for your business name, logo, or both is an important step in protecting your brand ...

PepsiCo subsidiary Frito-Lay has applied to register a new-look Walkers logo with the Intellectual Property Office, under ...