But creating a strong and memorable brand identity relies on a clearly defined personality. Here's how small businesses can ...

An article by Andrew Baturin, CMO of Tumodo, an online business travel platform  The GCC region provides a corporate ...

For decades, brands have cultivated customer devotion not just by selling products, but by standing for something. Millions ...

Founded in 2019 by Mohit Parikh, Dharmakit Networks has established itself as a premier IT solutions provider, completing ...

Whether your marketing budget is £5,000 or £500,000, you would not invest that amount of money anywhere else without considering what success looks like and planning carefully for that outcome, writes ...

Kevin Harrington, Brandon T. Adams, and Brian Harrington joined forces to launch Big Brand Ventures, a firm dedicated to ...

Meghan Markle's new lifestyle brand, 'As Ever', sold out within just 30 minutes of its launch launch in the US.However, questions are now being raised about whether the rapid sell-out was ...

Campaign’s China Summit returned to Shanghai last month with a focus on cross-border marketing and brand expansion, as ...

Source: Pixabay No Attribution Required Cybersecurity is an indispensable component of a company’s marketing strategy because it directly affects customer trust, brand, reputation, and business ...

Motorola Mobility India has announced the appointment of Gagandeep Bedi as Head of Marketing for Motorola India. Bedi will report directly to Shivam Ranjan, Head of Marketing, Motorola Asia Pacific ...