One of the primary reasons behind Kirkland's meteoric rise is its commitment to strategic sourcing. Unlike many retailers, Costco directly partners with manufacturers to ensure quality and lower costs ...

Emplifi, the leading unified customer engagement solution, today released "The Social Pulse: State of Consumer-Brand Engagement on Social Media in 2025", a new report offering valuable insights into ...

If you're attached to a favorite brand or three, who can blame you -- sophisticated psychology and marketing goes into the ...

Price sensitivity tops the list of purchase considerations, forcing consumers to trade down, according to the EY Future ...

Kleenex and Ghirardelli Chocolate are among the 500 brands that Americans trust the most, according to new research from USA ...

In markets like Italy and Spain, younger consumers now show less brand loyalty than previous generations. They’re more ...

If a tree falls in a forest and no one is around to hear it, does it make a sound? If a company launches a product and no one ...

According to the study, more than half of surveyed adults (57%) said they're likely to buy second-hand products from their ...

This article explores how to create and sustain a successful brand community and why it matters in today’s market ...

Generation X’s high-earning period in their lives, especially high brand loyalty and affinity for ... and are willing to pay a premium for their products, according to eMarketer.