Butterfly focuses on consumers with a zillenial mindset, shifting from demographics to psychographics, as it introduces ...

Butterfly, a kitchen appliance brand, has revealed its new identity, symbolized by a fingerprint merged with butterfly wings, ...

ICON said the new brand identity is designed to reflect the innovative company’s global vision and was revealed at the Cityscape Global 2023.

BBD Perfect Storm has created a new brand identity and refreshed logo for the Daily Mirror Pride of Britain Awards. Set up in 1999, the awards celebrate “the very best in people and what ...

WHITESTONE, N.Y., April 17, 2025 /PRNewswire/ -- Today, BODYARMOR Sports Drink announced an official rebirth of the iconic sports drink brand. With a refreshed visual identity, including a new ...

In this text, we explain the main graphic elements that visually translate a brand's personality and values. Check it out ...

Brand identity describes the externally visible elements of a brand, such as color, design, and logo, that identify and distinguish the brand in consumers' minds.

Pearson (PSO) announced the unveiling of “a dynamic new brand identity that demonstrates its leadership as a lifelong learning company. More than just a refreshed logo, the rebrand represents a ...

Advisory and tax services company PwC has unveiled a refreshed global brand identity, supported by a new advertising campaign titled "So you can", as it looks to position itself as a forward ...