The Brand Funnel is one of the oldest and most venerated frameworks in branding. It’s about half a century older than Maslow’s Hierarchy of Needs, or the two-by-two matrix. It underpins many of the ...

So what is the solution? Step forward ‘Full-Funnel Performance’ (FFP), a new approach that blends brand... We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source ...

A strong brand reputation acts as a critical trust accelerator in longer B2B cycles involving many stakeholders, ...

To that end, the company had some advice for brands: Collaborate with creators on full-funnel marketing efforts. Creators can be leveraged to authentically showcase products in sponsored content and ...

Conducted with OMG, the study touts Snapchat’s creator ecosystem at a time when TikTok’s future in the U.S. remains undetermined.

Understanding why this sizeable internet audience from Tier 2 locations and beyond is left out of the D2C brands’ funnel requires a close look at the behavioural pattern of these businesses.

A funnel neck coat not only looks incredibly chic ... Literally the exact same' Charlotte Tilbury becomes one of the most duped brands EVER as shoppers obsess over the brand's bestselling, award ...