PALO ALTO, Calif. – July 27, 2009 – Booyah, a Silicon Valley entertainment company founded by former games industry veterans, has launched its first product Booyah Society, the first social ...

You got a promotion at work. You made a new friend. Score points in the newly released Booyah Society game by doing everyday tasks like working out. Booyah Society is a new kind of iPhone game ...

Using art and game mechanics from Nightclub City and MyTown, Booyah is pushing the envelop of the involvement of location and brands in social gaming far beyond where rivals such as Foursquare ...

But developer Booyah is still making use of more basic GPS systems to bring users into physical locations through a new iPhone game called MyTown. "We want to blur real and virtual worlds - you re ...

Tokyo and San Francisco - YUMEMI Inc. and Booyah have partnered to bring the location-based gaming experience of the hit iOS mobile game MyTown to the Japanese market as a new product. MyTown ...

Last week, Accel Partners led a $20 million investment in Booyah, maker of an iPhone game called "MyTown" that uses data culled from the iPhone's GPS. The game invites players to check in to real ...