Last Friday, Keith Lee, co-founder of Booyah, stopped by the IGN offices to show off his company's bread and butter iPhone project. It's an iPhone app called "Booyah Society," and this free ...

BASS, the worldwide leader in bass fishing, announced today that BOOYAH Bait Company has become an official sponsor. BOOYAH Bait Company, a longtime advertiser in BASS publications, will make ...

Booyah Bait Company announced today that the company will give away 5,000 Flipstah Flippin' and Pitchin' Games to the first 5,000 attendees to visit the Booyah booth at the Bassmaster Classic ...

Spinnerbait.jps Bassmaster pros counted on spinnerbaits to place high in prestigious Bassmaster Classic on Grand Lake, Okla. BOOYAH pros Jason Christie and Alton Jones were in the hunt to win the ...