DARTS superstar Luke ­Littler has been rewarded for his stunning success with a new £200,000 deal with fashion giant Boohoo. ...

When PrettyLittleThing unveiled its relaunch under the name ‘A Legacy in Progress’ and Boohoo repositioned itself under the ...

EXCLUSIVE Industry experts have weighed in on the rebrand of Boohoo to Debenhams, with most of them agreeing that you can ...

UK online fast-fashion retailer Boohoo Group has unveiled plans to adopt the name Debenhams Group as part of its rebranding ...

Fashion regularly takes inspiration from the past and adds a modern twist. British fast-fashion retailer Boohoo has duly delved into history as it tries to dig its way out of the sales bucket. It has ...

Boohoo, the struggling online fashion retailer, has renamed itself Debenhams Group. The company, which has been locked in a battle with its largest shareholder Mike Ashley's Frasers Group over ...

Four years after Boohoo acquired Debenhams' name and website, the retailer has declared that the brand is back.

Boohoo will rebrand to Debenhams as it shifts to a marketplace model to house its brands in the first phase of its turnaround plan. Shares in the company dropped just over three per cent on the ...

Boohoo Group CEO Dan Finley wants to replicate his success turning around Debenhams within the wider group, which owns brands ...

Boohoo bought the 247 year old former department store chain out of administration for £55 million in 2021 after it collapsed during the pandemic and kept it trading as an online only retailer ...