But it remains an open question how effectively Birks’ classic Canadian blue jewelry box will be able to distinguish itself when the 135-year-old chain opens stores on the U.S. home turf of Tiffany & ...

Three years later, the brand partnered with Pantone to solidify its hue: “1837 Blue,” commemorating its founding year. “Tiffany has turned (its) distinctive shade into an international icon ...