Bleach is a popular ingredient used to lighten hair, but it's not the only option. Here, three celebrity colorists explain ...

it's gonna open your cuticle when it's mixed with the bleach, and it's gonna start getting your hair lighter. So I like to do it slower and get more control to the process. So, we talk about ...

‘No Bleach London’ is a range of seven box dyes that create permanent colour changes with absolutely no bleach whatsoever, thus minimising the damage to your hair without forgoing vibrancy and ...