IU began subtly implanting bison imagery across its branding, with small logos in the corners of video scoreboard graphics and horns crashing through schedule posters for the 2025-26 athletic year.

The bison debuted as Indiana’s official mascot in 1965, but it was quickly phased out in 1969. The school briefly adopted Mr. Hoosier Pride as its mascot ten years later in 1979. However, this version ...

“Work will now begin on new logos and branding which will be released as they are finalized.” SM North is excited to announce that the new mascot is the BISON! Work will now begin on new logos ...

Indiana University is hinting at the return of its bison mascot, last seen in 1969. The bison was originally used in the 1920s and intermittently until 1969. Fans have reacted enthusiastically to ...

1000 Stories, a unique wine brand based in California, has a bison emblazoned on its label: a powerful symbol of American spirit, strength, and resilience.It is a fitting representation not only ...

The school's Bison logo was created by a native artist. "Though it may be disappointing to change our mascot, RPS' desire is to continue to honor the sacred land and traditions of the Dakota ...