Paharia, Neeru, Anat Keinan, Jill Avery, and Juliet B. Schor. "The Underdog Effect: The Marketing of Disadvantage and Determination Through Brand Biography." Journal of Consumer Research 37, no. 5 ...

The first research centre in the world to concentrate exclusively on biography as a means of understanding and appreciating the work of literary authors. We explore the ways in which research into ...

Lawrence Buja serves as the Chief Program Development Officer in Purdue University’s Office of Research, which is responsible for growing, supporting, communicating, and protecting Purdue’s research ...