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Today, in the private sector, analysis of big data is commonplace, with consumer profiling, personalised services, and predictive analysis being used for marketing, advertising and management.

Nielsen's Big Data + Panel technology which includes measurement of smart-TV audiences, won backing from the Media Rating Council before the upfront ...

Raji stated: “The strategic integration of AI and Big Data into marketing audits marks a significant shift towards more dynamic, insightful, and competitive business strategies.

Advertising as we knew it is dead. The new age of big data advertising is rooted in hard science, complicated math, and high technology. What was once best guesses and creative leaps, is now ...

With big data analytics, movie executives are keeping ... of feedback that consumers put online to make better creative and marketing decisions. No matter what step in the process you look at ...

In the field of digital marketing, knowing how to collect, analyze and transform this data can make the difference between a huge success and an epic failure. This program focuses on real-world ...

These efforts have led to the recovery of large quantities of illegal tickets, thereby curbing large-scale black marketing and restoring ... of cloud computing and big data analytics would help ...