Social+ allows brands to extend their retail media campaigns to Meta's social platforms. The new capability reflects a broader trend toward off-site media from retailers.

Best Buy launched Best Buy Ads in January 2022. The in-house media company designed to help its suppliers provide shoppers with targeted, timed promotional messages based on its customer ...

Social media buy buttons could be the next frontier of ... It is probable that retailers will lean towards the one or two platforms that best reflect their brand, but it cannot hurt to spread ...