As the landscape of digital marketing continues to grow and transform, innovation is no longer an option. It’s imperative.

Hyundai took the bull by the horns in this bear market and scored big. It used behavioral segmentation to identify what was keeping prospects from buying and then developed a strategy that made it ...

Smarter segmentation starts now. AI connects scattered customer data to allow more precise, real-time audience targeting across every channel. Online meets offline. Linking digital behavior with ...

Email segmentation is a tried-and-true tactic for maximizing email engagement. The practice consists of separating an email list of subscribers into smaller groups based on interests, behaviors, ...

Nivi Jaswal-Wirtjes is the Founder and President of The Virsa Foundation and its JIVINITI Research and Advocacy Program. An ...

In his recent work, Arun Nedunchezhian, an experienced researcher in digital systems optimization, introduces a transformative strategy for handling notification volumes in digital platforms. With a ...

The Brand Auditors has enhanced its Brand Audit Services with AI-powered customer segmentation, enabling mid-sized and large companies ...