Experiential marketing has been around for more than a century; but, in recent years, because of various business and societal shifts, its share of global brand marketing budgets has grown ...

Experiential marketing allows brands to stand out by ... more personalised and scalable experiences. For instance, beauty brand Sephora uses AR in its stores to let customers virtually try on ...

Brands that effectively tap into experiential marketing often find themselves leading in their respective markets. Looking ahead, the challenge for brands lies not just in crafting clever ...