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Characterized by its undone elegance and classic California cool edge, the beach wave is a look that—as long as we have the ocean, which I hope will be forever—will always be ...

Helping shoppers ditch hair straighteners and expensive keratin treatments, the wavy hair kit embraces the hair's natural texture for covetable soft, defined beach waves, even for customers who ...

Known as 'Ghost Waves,' this style features soft, barely-there bends that add effortless movement and dimension to the hair. Unlike traditional beach waves, ghost waves are more subtle and relaxed ...

There’s one thing that seems to be uniting the biggest hair trends of 2025 ... and undone ‘90s feel. “Ghost waves are the next progression [of beach waves]. Even more irregular, organic ...