That effort turned into a full-blown company when she and her then-boyfriend — now husband — Baxter Box realized they could sell the technology they'd created to other bloggers. Today ...

since 2018. "It ticks all the boxes for us," Baxter said, pointing to Helly Hansen's expertise in both outdoor and workwear, the cornerstones of Kontoor's business. "We get that in one fell swoop." ...