BATNA stands for Best Alternative To Negotiated Agreement and represents the worst-case scenario for both parties if no agreement is reached. Whoever has the best outcome if there is no agreement has ...

Mastering negotiation not only helps you achieve your desired outcomes but also strengthens relationships and builds mutual respect. Here’s how you can master the art of negotiation, with actionable ...

That walk away plan is often called the Best Alternative To A Negotiated Agreement, or BATNA, a term coined by Roger Fischer, William Ury and Bruce Patton. Having a strong BATNA means you have ...

Each of the “negotiation toolboxes” provides step-by-step best practices and clear strategies alongside real examples, stories and management science research ... Learn how to develop your BATNA, ...