“NBA China is expanding its audience to include female fans,” Yang said. “Women who didn’t watch basketball games before can now get to know the NBA through Cai Xukun.” ...

Last year, Cai filmed an official video playing basketball, when he was named as the brand ambassador of the NBA League in China. His basketball skills, however, were strongly criticised by ...

Click to share on X (Opens in new window) X Click to share on Facebook (Opens in new window) Facebook People walk past the advertising board with Chinese pop star Cai Xukun in a metro station in ...