Barbie debuted in 1959 at the American Toy Fair in New York City, but it wasn’t until children saw her first TV commercial later that year that the toy really took off. Some 300,000 dolls were ...

Neither Barbie nor Ken played a meaningful role in ... We ending up sitting through a two-hour commercial for Mattel. Sure, the film is clever and sumptuous, as umpteen reviewers have noted.

but the Barbie movie got such glowing reviews I thought it culturally imperative to check it out. My 24-year-old son Robert was interested, too, because he thought the trailers were hilarious. So we ...

You make me feel my Barbie doll is really real.” These commercials premiered during the Mickey Mouse Club TV show in 1959 following her debut at the Toy Fair. As Barbie joined households across ...

One of the writers of Barbie’s first commercials told Lord for her book ... Handler took the others to Mattel — the toy company she founded with her husband, Elliot Handler and Harold Matson ...

appears to be energizing sales of Barbie toys after its summer release. Barbie toy sales in the US increased 25% for the July-August combined months compared to the same two-month period a year ...

I started booking, you know, commercials and animation and stuff. By the time Barbie happened, it was 1994 and I had been doing toy voices, but Mattel was looking for a voice for Barbie.

Sixty-four years after the first Barbie toy was launched in the United States, a live-action movie is bringing the famous doll to life on the big screen. Barbie, the fantasy comedy which stars ...

Fresh off the global success of Barbie, toy giant Mattel is doubling down ... of beloved brands to fuel both cultural relevance and commercial growth. To steer this ambitious new chapter, Mattel ...