Two new reports from adland research teams this week offer handy snapshots of some of the key trends and consumer behaviours ...

Backslash, the global cultural intelligence unit powered by TBWA and serving the agencies of Omnicom Advertising Group (OAG), ...

TBWA’s Backslash, a global cultural intelligence unit that serves Omnicom Advertising Group, recently released its annual Edges report that details various global shifts in culture. The report delves ...

In Backslash’s 2025 Edge Map (located on the fifth page of the report), both the Eco-Realism and Transparency Receipts ...

NEW YORK, March 11, 2025 /PRNewswire/ -- Backslash, the global cultural intelligence unit powered by TBWA and serving the agencies of Omnicom Advertising Group (OAG), has released its 2025 Edges ...

The report said the stream of copy-and-paste content is contributing to the so-called "culture rot," and challenges brands to ...