BMW’s round logo is receiving its first redesign in more than two decades. The German automaker’s refreshed logo ditches the black ring for a transparent circle. The rest of it, including the ...

Jans Thiemer, BMW's senior vice president of customer and brand, said the new logo "radiates openness and clarity" Change is coming to BMW. For the first time in more than two decades, the German ...

German car manufacturer BMW has revealed a new minimalist, flat logo with a transparent backdrop. The updated badge was debuted on the brand's electric Concept i4 vehicle, which was set to be ...

For only the fifth time since its introduction in 1917, BMW is redesigning its logo, the famous roundel. While the circular shape and basic architecture are the same, the middle still has the blue ...

BMW has come up with an innovative way of making sure viewers remember its latest ad: they are imprinting the firm’s logo on people’s retina. The campaign uses the phenomenon that occurs when ...

For the past 14 years, the BMW sound logo was a "double gong" you could hear at the end of every commercial and official video created by the Bavarian company. According to BMW's Brand Identity ...

Alongside its new Concept i4, BMW recently unveiled a new design for its iconic blue, white, and black logo. The new roundel incorporates a flat color scheme and deletes the black background from ...

It may have taken a couple months, but BMW is ready to ring in the new decade with a new logo. For the first time in more than two decades, the German automaker has given its iconic roundel logo a ...

BMW is revamping its roundel logo for 2020, both online and off. The last change was in 1997, and over the company’s more than 100-year run there have only been six different interpretations of ...