New BMW i4 concept electric car. BMW has announced that the new logo will only be used across communications, and is not a badge for the vehicles themselves (though, a little confusingly, it does ...

In light of BMW's recent change of its logo for the upcoming BMW i4 electric sedan, we thought we'd unpack the history of BMW's colors and badge, and dispel any erroneous myths you may have heard.

History of the BMW logo. While most people think BMW’s logo is a representation of a spinning propeller, an understandable mistake given the automaker’s roots in aircraft engine manufacturing, ...

The history of BMW’s logo explained. BMW was first commercially registered in 1917, emerging from a renamed aircraft engine manufacturer. The Treaty of Versailles — signed after World War I in an ...

For the 50th anniversary of the M brand, which started as BMW Motorsport, BMW will bring back a classic logo for some models as well as 50 old colors including Daytona Violet and Macao Blue.

BMW’s round logo is receiving its first redesign in more than two decades. The German automaker’s refreshed logo ditches the black ring for a transparent circle. The rest of it, including the ...

BMW’s round logo is receiving its first redesign in more than two decades. The German automaker’s refreshed logo ditches the black ring for a transparent circle. The rest of it, including the ...

This week, BMW unveiled its new i4 sedan concept - a preview of the company's latest attempt to make a splash in the battery-electric vehicle segment - and with it, a new, flat roundel logo design ...

BMW has debuted a new 'flat' logo it claims is "better-suited to the digital age", to be used in communications across the German manufacturer's BMW, BMW i and BMW M brands. The first update in ...

BMW Redesigns Iconic Logo for the First Time in Two Decades. Jans Thiemer, BMW's senior vice president of customer and brand, said the new logo "radiates openness and clarity" By.