New BMW i4 concept electric car. BMW has announced that the new logo will only be used across communications, and is not a badge for the vehicles themselves (though, a little confusingly, it does ...

History of the BMW logo. While most people think BMW’s logo is a representation of a spinning propeller, an understandable mistake given the automaker’s roots in aircraft engine manufacturing, ...

In light of BMW's recent change of its logo for the upcoming BMW i4 electric sedan, we thought we'd unpack the history of BMW's colors and badge, and dispel any erroneous myths you may have heard.

For the 50th anniversary of the M brand, which started as BMW Motorsport, BMW will bring back a classic logo for some models as well as 50 old colors including Daytona Violet and Macao Blue.

BMW’s previous logo made its debut in 1997. The company has had six logos in its 103-year-old history, all of them largely similar. Fans have long speculated that the inside of the most recent ...

BMW’s round logo is receiving its first redesign in more than two decades. The German automaker’s refreshed logo ditches the black ring for a transparent circle. The rest of it, including the ...

This week, BMW unveiled its new i4 sedan concept - a preview of the company's latest attempt to make a splash in the battery-electric vehicle segment - and with it, a new, flat roundel logo design ...

BMW has debuted a new 'flat' logo it claims is "better-suited to the digital age", to be used in communications across the German manufacturer's BMW, BMW i and BMW M brands. The first update in ...

BMW has unveiled a new logo, as part of an update to its brand identity. The new, flat version of the familiar roundel is one of the “first steps” of the updated identity, according to the company. It ...

Jans Thiemer, BMW's senior vice president of customer and brand, said the new logo "radiates openness and clarity" Change is coming to BMW. For the first time in more than two decades, the German ...